Synopsis:
This case study examines the success of Stake.com’s app and PPC advertising campaign to reach a target audience of 25-45 year olds in Turkey and Brazil. The campaign reached 2.2 million people, generating 5421 registrations and 1259 deposits, totaling $901,322.
Objectives:
To introduce the target audience to the betting and casino options offered by stake.com.
increase the number of user registrations.
Encourage deposits.
Strategy:
Target Audience: Men between 25-45 years old, residing in Turkey and Brazil.
Channels: App stores, Google Ads and Facebook Ads.
Ad Formats: Display ads, videos and in-app ads.
Ad Text: Exciting and engaging copy, emphasizing the bonuses and promotions offered by stake.com.
Targeting: Targeting based on criteria such as age, gender, interests and demographics.
Results:
Success Factors:
Selecting the right channels suitable for the target audience.
Use of attractive and engaging ad texts and visuals.
Effective targeting strategy.
Continuous monitoring and optimization of advertising campaigns.
Result:
[invalid URL removed] successfully reached a target audience aged 25-45 in Turkey and Brazil with its app and PPC advertising campaign. This campaign helped increase [stake.com]’s brand awareness and attract new customers.
Recommendations:
Continue testing different ad formats and channels.
Continue to optimize ad copy and visuals.
Continue to improve the targeting strategy.
Optimize the customer experience.
Note: This case study is based on information provided by heyrocklead.com.
